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Latest news about Wal-Mart’s Más Club

June 11, 2009

Bentonville, Ark.-based Wal-Mart Stores Inc.’s Sam’s Club division will debut its Hispanic-themed Más Club concept on July 2 in Houston, offering a variety of products imported from Latin American countries. The 143,000-sq.-ft. store will offer fresh produce and meats, including a variety of cuts, and a full-service meat and seafood counter. It will carry a selection of Hispanic foods and international brands, including beverages, spices and candy for both family use and small-business resale.

In addition, the store will provide space for an outdoor shopping and an event area, and its café will offer fresh-made tortillas. It will also have its own gas station. Membership to Más Club is exclusive, and existing Sam’s Club members will need to purchase a separate annual membership to shop at the facility. Sam’s Club first unveiled the concept in October 2008, and said at that time that locations were slated to open this year.

As posted on Juan Tornoe’s Hispanic Trending blog.

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2 Comments leave one →
  1. monterrosa permalink
    June 14, 2009 3:25 pm

    thanks for the update Patricia!

  2. June 24, 2009 6:10 pm

    Awesome! I can remember one time going to North Carolina where there was a heavy population of hispanic people and we could not find a “Hispanic Store” when we did find the one store in this town it was crazy.

    We got their on “Tortilla Delivery Day” basically picture tortillas being sold by the box load (24 packs of tortillas / box) outside of the store because this trailer only went twice a month.

    I am sure that has changed since then but that’s one great example of the need for targeted marketing towards the Hispanic market.

    Great Job with the blog keep up the great work!

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