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Hispanics are dos de Mayo in Pasadena

May 5, 2009
Sherry Trainer and Rick Guerrero

Sherry Trainer and Rick Guerrero

 Pasadena, TX– With the filling out and signing of a membership application Rick Guerrero President of The Pasadena Hispanics Business Association (PHBA) and  Sherry Trainer President and CEO of The Pasadena Chamber of Commerce made history by merging both organizations.

PHBA will now become the Hispanic Business Council, a branch of the Chamber of Commerce.  According to census reports Pasadena now has a sixty eight percent Hispanic demographic.  The explosive growth from immigrants has created challenges and opportunities for both groups to now work through as a united front. Mr. Guerrero sits on the city’s Planning and Zoning  Commission and is a city council candidate.  If elected into office he would be the second Hispanic councilman in the city’s history .  Sherry and Rick plan to create a working model for other cities to emulate.

A press conference will be held later in the month.  I will bring you all the details of the marketing opportunities from this partnership.

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