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Hispanic Market Demographics In The Houston DMA for 2012

January 6, 2012

Houston is the largest city in the state of Texas, and the fourth-largest city in the United States. Houston is the seat of Harris County and the economic center of Houston–Sugar Land–Baytown.

Houston was founded in 1836 on land near the banks of Buffalo Bayou. It was incorporated as a city on June 5, 1837, and named after then-President of the Republic of Texas—former General Sam Houston. The burgeoning port and railroad industry, combined with oil discovery in 1901, has induced continual surges in the city’s population. In the mid-twentieth century, Houston became the home of the Texas Medical Center—the world’s largest concentration of healthcare and research institutions—and NASA’s Johnson Space Center, where the Mission Control Center is located.
Houston is certainly a multicultural city, in part because of its many academic institutions and strong industries as well as being a major port city. Over 90 languages are spoken in the city. The city has among the youngest populations in the nation, partly due to an influx of immigrants into Texas. The metropolitan area is home to an estimated 1.1 million (21.4 percent) residents who were born outside the United States, with nearly two-thirds of the area’s foreign-born population from south of the United States–Mexico border. Additionally, more than one in five foreign-born residents are from Asia. The city is home to the nation’s third-largest concentration of consular offices, representing 86 countries.

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Source: Geospace

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