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Facebook y Más: Engage the Latino Consumer Through Social Networks and Mobile Marketing

April 12, 2012

There is no doubt that Latinos are adopting new communication platforms at a very rapid rate. The national research powerhouses indicate that Hispanics are connecting online twice as fast as the general market. Hispanics also spend more time on their social media channels than many other demographic groups do. Mobile usage among Latinos is escalating at a faster rate than it is among the total population.
So what does this mean to marketers today? How can they use these channels to build a relationship with this fast growing segment of the market? Learn from our nationally renowned experts on Hispanic marketing:

  • Best practices to use social media to target Latinos
  • The latest mobile trends to engage the Hispanic market
  • Statistical data related to social and mobile usage among Latinos

Panelists

  • Dr. Felipe Korzenny, Founder and Director – Center for Hispanic Marketing Communication – Florida State University
  • Roberto Hernandez, Digital Marketing Director – Latinworks, Ad Age’s Multicultural Agency of the Year
  • Hilda Garcia, Vice President of Multiplatform News and Information – ImpreMedia

Moderator

  • Juan Tornoe, CMO & Partner – Cultural Strategies, Inc.

Click here for more info

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