Posts by Victor Escalante
"El Bloguero," a blog that higlights the hispanic market in Houston, Texas. We provide relevant information about the Hispanic or Latino market for companies that are trying to understand the nuances in the Latino community in Houston. This blog is administered and led by Jose Monterrosa, owner of Imagina Communications.
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Ad Age Hispanic Marketing- Upfronts and NewFronts—tracking the latest news
- Fox upfront—biggest takeaways from its pitch to advertisers
- Kraft Heinz explores a sale of Oscar Mayer
- Kenvue adds FCB and BBDO to its creative roster
- Watch the newest commercials from Etsy, Geico, Impossible Foods and more
- NBCU upfront—top takeaways from its pitch to advertisers
- Bumble is removing celibacy billboards after backlash
- Mary Wells Lawrence, trailblazing copywriter and agency founder, dies at 95
- TV Upfronts Day 1: NBCU, Fox and more show previews—plus inside Paramount’s ad dinners
- As health journeys go digital, data is foundational to marketing success
hispanicmarket.wordpress.com 